THE TENNIS PRIORITIES COMPANY is a tennis services company that specializes in locating tennis teaching professionals for public and private tennis clubs. We scout for teaching talent in Chicagoland, Milwaukee and Wisconsin markets. In 2008 Schackter was inducted into the Wisconsin High School Tennis Coaches Hall of Fame and was appointed, in 2009, to the USTA National Committee for "Tennis on Campus."

The tennis industry suffers from a shortage of teaching professionals. The average age of tennis teaching professionals keeps going up. There are few prospects to replace those that retire or leave the industry. The Tennis Priorities Company seeks to fill and nurture the gap.

FOR CLUBS: Finding the right tennis professional for a club can be a time-consuming project using valuable staff time. The Tennis Priorities Company cultivates talent from university and college tennis teams, and works directly with tennis coaches for viable candidates. We pre-screen tennis professionals for skill, personality and compatibility.

In addition to working with our own candidates, Tennis Priorities can supplement you in selecting the correct candidates that contact Clubs directly.

If you’re a prospective or a current teaching professional looking for a teaching position, the Tennis Priorities Company knows which clubs are looking for staff, what areas of expertise, and what levels of teaching are needed.

“I decided to begin this company because, over the last 20 years, I have been asked, many times, to ‘find a Pro.’ It’s something the industry needs to continue to grow the game.”

“Now that Tennis Priorities is 6 years old, I have discovered the need for promoting the profession of tennis teaching to be more important than ever. My work, in addition to placing young people, has also encompassed the “selling” of tennis instruction as a great career.”

Denny has served as President of the Chicago and Madison, WI tennis associations. Currently, Denny serves on the Chicago District’s Tennis on Campus Committee. As a USTA Midwest Section volunteer, Denny has served on Adult Recreation, Delegates at Large, and both served and chaired the Nominating Committee. Currently, he co-chairs the Section’s Tennis on and After Campus Committee. In addition, Schackter will serve as President of the Illinois USPTA District for 2014-2015. Nationally, he serves on the Tennis on Campus Committee. Denny has spoken at a variety of tennis conferences, written articles for Tennis Industry Magazine, PTR’s “Tennis Pro”, and the USPTA Midwest Connection. Denny volunteers for a job placement program for the Salvation Army in Chicagoland and is an active volunteer for the University of Wisconsin Alumni Club of Chicago.

In 2008, Schackter was inducted into the Wisconsin High School Tennis Coaches Hall of Fame in 2008, and in 2009, was appointed to the USTA’s National Committee for “Tennis on Campus” and reappointed for 2011-12.





"Denny's service is invaluable to any club or manager. Good people are what makes an organization and Denny is the one to help you hire just the right person. I recommend him highly..."

— Doug Cash
Owner, CashFlowTennis


"Denny provided a fresh perspective and expert insights as we prepared to interview for Tennis Director candidates for our 100+ year old club. His knowledge of both the role and the market put us on solid ground as we made a crucial decision for our club. We highly recommend him!"

— Tennis Committee
The Town Club
Milwaukee, WI


"Denny's enthusiasm and genuine love for our sport is contagious. Simply stated, our sport needs more Denny Schackters."

— Ajay Pant
General Manager
The Tennis Center of College Park


"Denny Schackter is a man of integrity and many talents. His energy, passion and commitment to the tennis industry are contagious. He is well respected and connected throughout the tennis industry. Under Denny's leadership, Tennis Priorities is in a unique position to recognize and recruit top talent."

— Rick Vetter
USPTA Master Professional
Elite Clubs, Milwaukee, WI


"I have known Denny for 40 years as a coach, industry rep, and now with Tennis Priorities. He is always looking out for my needs at Lake Shore Country Club and delivers good candidates for my program."

— Roger Junge
Director of Tennis
Lake Shore Country Club, Glenco, IL



"Working with Tennis Priorities was a wonderful experience. Teaching tennis has always been a part of my life and Denny made my growth possible. Denny made sure my interview and hiring at Green Bay Tennis Center was a well prepared process. I am really enjoying my position and Denny made sure this environment was one that I would feel comfortable in."

— Tim Dean
Green Bay Tennis Center, De Pere, WI

"I highly recommend this service to anyone in the club industry looking to find a job or fill a position. Denny took the time to meet with me and understand my situation before trying to place me. He gave me the opportunity to interview for positions that were unpublished with high quality clubs. His connections in the industry allowed me to find a place where I could fit in and make a living teaching the sport that I love. Denny made the stressful experience of changing jobs a very pleasant one. Everyone looking or filling a position in the tennis industry needs this service."

Derek Baker
Pleasant Valley Tennis & Fitness Club
Jackson, WI

"I come from a tennis family in Michigan, but I have always dreamed of living and working in the Chicago area. I met Denny through my former boss, Jorge Capestany, of the DeWitt Tennis Center in Holland, MI shortly after graduating from college. I turned to him to help me with my job search. Within no time I had a phone call from a club, an interview the next week, and a job offer a couple of days later. Within 3 weeks my dream came true; I have a great job at a great Club with great people."

Audrey Koopsen
Northbrook Racquet Club
Northbrook, IL



Denny Schackter
Tennis Priorities Company

766 North Walden Drive
Palatine, IL 60067